Michael Vorel: Marketing Workshop Presenter

Michael Vorel: Marketing Workshop Presenter

The Marketing breakout session is a very popular workshop at IBS. The Board thought long and hard about how to focus this session and what aspects of marketing are most important to our participants in 2010. We concluded that you all know about Linked-In and Twitter, the basics of search engine optimization and email campaigns. Now it is time for a cohesive, strategic approach to how this can be implemented to brand your image, products and services consistently, grow your customer base, build your employment brand, and to make money for your business.

IBS showcases top-level speakers who offer strategic, transformative insights into business. We also try to use local people, to prove that Tampa Bay has some of the best consultants available, and that we do not need to “import” talent.

Michael Vorel is President and Founder of Vastplanet Corporation, a dynamic Tampa-based firm specializing in e-Commerce Web Development, Internet Marketing and Management Consulting for a variety of top brands since 1998. He is an innovative thinker and entrepreneur, and has strong expertise in how businesses of any size can apply and benefit from using affiliate marketing and management, e-commerce web design, social media strategy, video marketing, advertising, search, email marketing and competitive analysis.

Before launching Vastplanet, Michael worked within the computer industry for ten years in international product marketing, purchasing, sales management, pricing and strategic analysis.

Based in Tampa, Florida, Michael is an active speaker on ecommerce & marketing strategies, a member of the Affiliate Summit Advisory Board. He was recently part of the collaborative formation of the Performance Marketing Association.

In the world of social networking, IBS participants can start communicating with, or following Mike before the Summit. Find him on Twitter @michaelvorel & @vastplanet.